Stop Copying the West! Make YOUR Games Japanese

Mashiro Sakurai Advise to Japanese Devs : Embrace Your Roots!

Author

Weiqing CG BOSS
March 26, 2025

Make Games for Japan

Hey Game Devs,

Masahiro Sakurai, the legendary creator of Super Smash Bros., recently dropped some powerful and encouraging advice that's sounds like its resonating with asian and japanese devs:

Stop chasing Western trends and focus on what resonates with YOU and your audience.

He argues that too many developers are trying to mold their creations to fit a foreign mold, losing the unique flavor that makes our games special. He urges us to "make games the way you like," trusting that those who share our vision will naturally gravitate towards them.

Sakurai emphasizes the importance of creative freedom, stating, "It is vital for people in the industry to 'do things freely,' without letting others' ideas be forced on them." In other words, don't let external pressures dictate your artistic choices. Make games that you love to play, and chances are, others will too.

This resonated with me and I can see it in the recent Silent Hill F trailer where the core ideas and themes of Silent Hill a haunted and creepy place with fog can also take place in Japan.

Here's how you can apply this wisdom:

  • Embrace Your Roots: Draw inspiration from your cultural heritage, your personal stories, and the unique elements that define your region.

  • Create for Your Audience: Focus on making games that resonate with your local market, while still keeping an eye on the global stage.

  • Prioritize Passion: Let your passion drive your creative process, and don't be afraid to experiment with unconventional ideas.

  • Find Your Tribe: Trust that your unique vision will attract players who appreciate your authenticity.

But he also acknowledges that his perspective is just one piece of the puzzle. It's a call to action, not a rigid rule.

Ready to make a splash? Share your unique game ideas in the comments below!

#AsianGameDevs #EmbraceYourCulture #MakeYourGames #SakuraiSays

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