🎮 Game News

Marketing a Game on Steam

Interview by No Clip, with HTMAG and Derek Lieu on How to Market a game.

I have been following these two a couple of years back since 2018 and it changed my perception that I need to make a clearly unique game but in reality you need to have key pillars of the game genre that Steam shoppers are looking for when buying a game on the planets biggest game store 🏬

Links:

• NoClip

• Derek Lieu

• Chris Zukowski (How to Market a Game)

📱 Social Post

$500,000 to get a trailer on Summer Game Fest

How much it costs to get a trailer on Summer Game Fest. This was first reported in Esquire and Kotaku and Game developer broke down the costs

1-min = 250k

2-min = 450k

2.5 min = 550k

(Though it appears massive companies and famous devs with big games don't pay these prices)

X Link: https://x.com/rkrigney/status/1798803081649426628?s=46

My Post https://x.com/weiqing_teh/status/1798943361023475940?s=46

Links

• https://www.esquire.com/entertainment/a61006534/summer-game-fest-explained/

🔎 Interesting Finds

Article from Naavik About Self Publishing

For indie games large and small self publishing in the new Era? What is this new era about self publishing games from larger indie developers. 2 games examined are from Pocket Pair’s Pal World and Arrow Head’s HellDivers 2.

Some of the topics covered:

• Product and design takeaways taken from Palworld and other recent successes

• Marketing theories for self-publishing

• Looking ahead: what’s next?

Link to the Article: https://naavik.co/deep-dives/self-publishing-new-era

A16Z Games on PalWorld

Pokemon with Guns HTMAG

https://howtomarketagame.com/2024/02/13/palworld-what-other-nintendo-games-can-we-add-guns-to/